Background:
To celebrate becoming the official wellness partner of Scottish Rugby, Pruhealth Vitality ran a competition for one fan to win tickets to the Scotland V Ireland International Rugby game.
Objective:
Seed the video and competition amongst key online influencers and online channels to create brand endorsement and drive traffic to http://www.vitality.co.uk/campaigns/external/lp/channel/sponsor/scottish-rugby. Football, sports, competition and lifestyle websites were targeted.
Results:
- 11 pieces of coverage.
- 22 tweets to 104K followers.
- 9 Facebook shares to 116K fans.
Coverage Highlights:
Average Joes Sports Tweets The Rugby Blog Talking Rugby Union