To celebrate becoming the official wellness partner of Scottish Rugby, Pruhealth Vitality ran a competition for one fan to win tickets to the Scotland V Ireland International Rugby game.


Seed the video and competition amongst key online influencers and online channels to create brand endorsement and drive traffic to Football, sports, competition and lifestyle websites were targeted.


  • 11 pieces of coverage.
  • 22 tweets to 104K followers.
  • 9 Facebook shares to 116K fans.

Coverage Highlights:

Average Joes  Sports Tweets  The Rugby Blog  Talking Rugby Union