Client:
Background:
Khaled Farah, a Syrian volunteer rescue worker who saves people every day recounts one rescue he’ll never forget of the miraculous rescue of a baby beneath a collapsed building following a barrel bomb attack.
Objective:
Seed the video amongst key online influencers and online channels to create brand endorsement. Non-Profit, lifestyle and web culture websites were targeted.
Results:
- 30 pieces of coverage.
- Facebook shares to over 900K fans.
- Tweets to over 260K followers.
Coverage Highlights: