The Syria Campaign, an open global movement standing for a free and peaceful Syria released a powerful video ‘In Reverse’.


Secure coverage of the video

Increase views of the video

Increase sharing and engagement of the video

Increase awareness of the campaign


Viral Seeding put together a strategy which consisted of undertaking outreach to News and Social Good websites and blogs.

Researching and putting together an extensive list of target blogs and websites

Drafting an outreach template which included key campaign information

Individually contacting blogs and websites to sell in the story

Regular monitoring for new coverage

Setting up and monitoring paid for promotion on YouTube to deliver targeted views

Daily reporting and final project evaluation

Campaign Results

21 pieces of coverage secured

700k views of the seeded video

Highlights & coverage

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