Background
The Syria Campaign, an open global movement standing for a free and peaceful Syria released a powerful video ‘In Reverse’.
Objectives
Secure coverage of the video
Increase views of the video
Increase sharing and engagement of the video
Increase awareness of the campaign
Strategy
Viral Seeding put together a strategy which consisted of undertaking outreach to News and Social Good websites and blogs.
Researching and putting together an extensive list of target blogs and websites
Drafting an outreach template which included key campaign information
Individually contacting blogs and websites to sell in the story
Regular monitoring for new coverage
Setting up and monitoring paid for promotion on YouTube to deliver targeted views
Daily reporting and final project evaluation
Campaign Results
21 pieces of coverage secured
700k views of the seeded video
Highlights & coverage
Reference links
Work with us
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