Background

The Syria Campaign, an open global movement standing for a free and peaceful Syria released a powerful video ‘In Reverse’.

Objectives


Secure coverage of the video



Increase views of the video



Increase sharing and engagement of the video



Increase awareness of the campaign


Strategy

Viral Seeding put together a strategy which consisted of undertaking outreach to News and Social Good websites and blogs.


Researching and putting together an extensive list of target blogs and websites



Drafting an outreach template which included key campaign information



Individually contacting blogs and websites to sell in the story



Regular monitoring for new coverage



Setting up and monitoring paid for promotion on YouTube to deliver targeted views



Daily reporting and final project evaluation


Campaign Results


21 pieces of coverage secured



700k views of the seeded video


Highlights & coverage

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