Background

To help introduce the Tideway ‘super sewer’ to the general public, Edge Pictures produced a short video featuring real Londoners talking about the incredible project.

Objectives


Secure coverage for the videos with a London focus



Increase awareness of Tideway



Increase views of the videos


Strategy

Viral Seeding put together a thorough strategy ahead of the campaigns launch to ensure it was picked up fast and wide as possible.


Researching and putting together a list of target blogs and websites based in London



Drafting an outreach template which included key campaign information



Individually contacting blogs and websites to sell in the story



Monitor for new coverage as it goes live



Set up and monitoring of the YouTube promotion to ensure the minimum viewcount is exceeded



Put together a comprehensive end of campaign coverage report


Campaign Results


6 pieces of coverage secured reaching over 870k monthly unique visitors (MUV)



19 social media shares to 4m followers and fans



Over 13k views reached of the video on YouTube and Facebook

Highlights & coverage

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