Background
To help introduce the Tideway ‘super sewer’ to the general public, Edge Pictures produced a short video featuring real Londoners talking about the incredible project.
Objectives
Secure coverage for the videos with a London focus
Increase awareness of Tideway
Increase views of the videos
Strategy
Viral Seeding put together a thorough strategy ahead of the campaigns launch to ensure it was picked up fast and wide as possible.
Researching and putting together a list of target blogs and websites based in London
Drafting an outreach template which included key campaign information
Individually contacting blogs and websites to sell in the story
Monitor for new coverage as it goes live
Set up and monitoring of the YouTube promotion to ensure the minimum viewcount is exceeded
Put together a comprehensive end of campaign coverage report
Campaign Results
6 pieces of coverage secured reaching over 870k monthly unique visitors (MUV)
19 social media shares to 4m followers and fans
Highlights & coverage
Reference links
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