Background
TUI Sensatori are a luxury holidays specifically designed to fuel the senses.
Viral Seeding were tasked with securing blog post placements with luxury and high-end travel bloggers to gain coverage and social media sharing for The Sensorialists campaign. The bloggers were invited to reflect on their own sensory experiences when travelling and include this in their post.
Objectives
Secure coverage on luxury and high-end travel blogs
Build awareness of the campaign and its key messaging
Drive readers to take the TUI Sensorialist quiz
Strategy
Viral Seeding put together a strategy which consisted of outreach to relevant high-end and luxury blogs.
Researching and recruiting luxury and high-end travel bloggers whose content aligns with the TUI Sensatori campaign
Briefing bloggers on the requirements of the campaign
Proofreading coverage to ensure accuracy and that all key messaging is included before sending through to the client
Daily reporting and final project evaluation
Campaign Results
11 pieces of coverage secured, reaching over 315,000 people
10 Facebook posts to over 91,000 followers
13 tweets to over 118,000 followers
11 inbound links to the quiz created
Highlights & coverage
Reference links
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