The first ever Bollywood music video for gay rights was unveiled as part of the United Nations’ LGBT equality campaign.


Seed the video amongst key online influencers and online channels to create brand endorsement and drive traffic. LGBT, web culture and cool hunting websites were targeted.


  • 11 pieces of coverage secured.
  • Tweets to 531K followers.

Coverage Highlights:

RoyGBIV  Advocate  The Back Lot  Attitude