Background:
Wigan Works released the video “Zoltar declares – Wigan has the plan!”
Objective:
Seed the video online to secure coverage, increase views and drive traffic.
Results:
- 27 pieces of coverage secured reaching over 12m monthly unique visitors
- Over 733k views contributed to the seeded video.
- 20 Tweets to over 209k followers.
- 19 Facebook posts to over 957k fans.
Coverage Highlights: