Founded by former photographer and video journalist Danfung Dennis, Condition One offers a video technology that changes how people create and view video for mobile devices.

The software is designed to give viewers the feeling that they’re “there,” right where the video was shot. As viewers turn their phones to the left or right, the perspective and frame of reference shifts with them — as if they were behind the camera looking in either direction.

This isn’t video that can be but rather is meant to be viewed on mobile devices, taking full advantage of the fact that users can move and manipulate their phones, something they can’t really do to their TVs. The use cases range from 360-degree tours of car interiors to creation of remote-participation experiences for concerts and sports games.

For us, while the application of the technology could lead to some exciting developments in video content, the need to download the app to view may be a barrier to content going viral. The app also takes up over 800MB of space which will prevent a lot of people from keeping the app on their tablet/smartphone. That said, if YouTube were to buy up the technology and integrate it into their platform, this would become a mass appeal exciting development in video production.

You can download the app from the app store or search ‘C1’.