With the digital marketing landscape ever changing it can be difficult to keep up with the latest trends. From influencers to newsletters, here are our five digital marketing trends you should be utilising in 2020 in order to stay ahead of the game.

Increased targeting

Be prepared to make your Adwords work much harder for you in 2020. In recent years remarketing has been a tactic which marketers have used to ‘follow’ audiences around the web, but remarketing isn’t useful for finding new audiences.

Adwords is a highly crowded space, and broad marketing is no longer a viable option for return on investment. High levels of niche targeting are what digital marketers should be using in 2020 to find a smaller audience, with a higher cost per click/conversion – but you should see the benefit with more engagement or conversions.

AI

In 2020 be prepared to speak to less people and more robots.

Chatbot software is becoming increasingly better, and can be natural in the way they speak and respond almost instantly. The cost of a chatbot compared to an employee is small, and it can deal with multiple queries at the same time.

And if customers are having their problems solved quicker, they’re much more likely to want to do business with you.

Don’t dismiss chatbot technology as a fad – it’s here to stay, at least for the foreseeable future.

Content Marketing

Content will be key in 2020. Each of the major social media platforms now rely heavily on video content, and major agencies and brands need to embrace the tools each platform has to create engaging, shareable content.

Grab their attention early and ensure there’s a call to action – make people feel like they’re missing out by not engaging. As technology and hardware improve, creating solid content is cost effective and quick – and by promoting the content on each platform you can ensure it’s being seen amongst the plethora of others who are also looking for a piece of the content pie.

Rise and Rise of the Influencer

In 2020 it’s thought that as much as $10b (yes, billion) will be spent by brands and agencies on influencers. The power of the influencer is yet to reach its peak, with brands seeing consistent return on investment.

There still seems to be a stigma that seeing your product in a video with #ad somehow negates what the influencer has to say, but despite the ASA guidelines brands are still seeing a healthy ROI.

If you are yet to jump on the influencer train we recommend getting down to the station ASAP.

Interactive emails

One of the biggest trends of 2019 was engagement-based emails, and this is set to continue growing throughout 2020. We often read newsletters which land in our inbox, but rarely interact or engage.

Dynamic, interactive emails have proven to boost engagement and increase clicks, including elements such as polls, quizzes, videos, call to action buttons and calendar linking.

At Viral Seeding we are always up to date on digital trends, so get in touch with Viral Seeding today and we’ll let you know how we can make you go viral in 2020.

About Viral Seeding

Viral Seeding is a specialist content seeding agency.

We offer a personal service, taking the time to understand your campaign requirements to execute a strategy that ensures that we deliver views, engagement, endorsement and sharing via social media.

If you think your campaign could benefit from working with us the future please get in touch.