Here’s our round-up of the most important news for content, social and influencer marketing for August.

#Ad on Instagram grows by 44% in first half of 2018, says Buzzoole

Influencer marketing company Buzzoole has published a report showing the use of #ad and #sponsored posts on Instagram grew by 44% in the first six months of this year, compared to the same time frame in 2017.

The influencer marketing brandtech company looked at stats including the number of sponsored content created by ‘creators’, the overall engagement driven by influencer-generated content and the verticals that have invested the most in this space…..

Read More on The Drum

Should there be advertising on Netflix?

Netflix has aroused speculation that it could be gearing up to introduce ads after it emerged some viewers have been seeing promos for other content in between episodes.

The subscription service admitted that it has been testing skippable promotional videos designed to flag up selected Netflix content that some viewers might like….

Read More on Campaign Live

Britons snared in a web of addiction as internet & smartphone usage skyrockets

Britons are spending more time online than ever before as the average citizen now devoting 24 hours a week to their online self, with women now spending more time than men online for the first time ever, according to a new survey conducted by media regulator Ofcom.

Amongst the startling conclusions of the Communications Market Report is the fact that people are now compelled to consult their smartphone once every 12 minutes on average despite the time spent making mobile phone calls actually declining – another first….

Read More on The Drum

How to Use Content Marketing to Boost Organic Search

Marketers spend so much time creating content, but content is meaningless if it does not yield results.

For many businesses, a big goal of content marketing is to create content that gets found. One of the most popular questions we get asked is: How can I use content marketing to boost organic search?

Here are five things you can do to achieve that goal….


How Fleeting Content Is Changing Content Marketing

As a business owner, you’ve probably heard the term “evergreen content” thrown around at least a few times. The idea here is that you can create high-quality content that never goes out of style. But the idea behind evergreen content was created long ago, way before content became what it is today. Now, content is all about staying new and fresh….

Read More on Forbes

About Viral Seeding

Viral Seeding is a specialist content seeding and influencer marketing agency.

We offer a personal service, taking the time to understand your campaign requirements to execute a strategy that ensures that we deliver views, engagement, endorsement and sharing via social media.

Viral Seeding has worked on social good campaigns such as Testicular Cancer NZ, Greenpeace and The Syria Campaign in the past. If you think your organisation could benefit from working with us in the future please get in touch.