Old Spice are at it again in this interactive effort in partnership with Vimeo. Wait until the video’s finished before being able to play your own version with the keyboard and then making a recording. What’s particularly interesting is that Vimeo as a video platform usually doesn’t commercial advertising so this is the first step in the video sharing site working with brands.

Old Spice Muscle Music from Terry Crews on Vimeo.


Guide to how to play