Up until recently, if you wanted to share a video on Twitter you would need to capture it then edit and upload it to a video sharing network. With the launch of Twitter’s new video feature, users now have the ability to capture and upload 30-second videos directly to their Twitter.

So what does this mean for the future of branding on twitter. 

Video Sharing – Brands can use the new feature to encourage sharing amongst their consumers. The use of video sharing in competitions.

Brands Showing off Products – Brand launches in a cool 10 second videos. Music artists will be able to tease music and video clips of new material.

Breaking News Clips – Now News stories can be more visually. People can now see the news.

Exclusive Videos – Movie trailers can be promoted across a chosen number of users and watched within a simple click.