Up until recently, if you wanted to share a video on Twitter you would need to capture it then edit and upload it to a video sharing network. With the launch of Twitter’s new video feature, users now have the ability to capture and upload 30-second videos directly to their Twitter.
So what does this mean for the future of branding on twitter.
Video Sharing – Brands can use the new feature to encourage sharing amongst their consumers. The use of video sharing in competitions.
Brands Showing off Products – Brand launches in a cool 10 second videos. Music artists will be able to tease music and video clips of new material.
Breaking News Clips – Now News stories can be more visually. People can now see the news.
Exclusive Videos – Movie trailers can be promoted across a chosen number of users and watched within a simple click.
Lee Kennedy-Washington
Lee Kennedy-Washington is the founder of Viral Seeding, a leading specialist content and influencer agency that focuses on securing coverage and social sharing for client campaigns.
He has over ten years of content marketing experience and Viral Seeding has worked to seed hundreds campaigns for brands that include BBC, eBay, Coca-Cola, Jaguar, Rovio and Amnesty international delivering hundreds of pieces of coverage and millions of views.