If you log into Facebook it’s most likely your timeline will be littered with people liking and sharing a range of funny or interesting video clips. Facebook has become an increasing popular platform for video sharing. With quick upload time and ad free, pages like Hellou and The LAD Bible are able to entertaining their millions of growing fans.
It’s also now possible for Facebook videos to be embedded onto blogs and websites with a simple embed code. This means brands can increase engagement through Facebook and Facebook video on a multitude of platforms.
Not one to be left out, Twitter has recently added a video upload tool. Users are now able to upload a 10 second video straight to twitter and share with their followers. Musical artists such as Cody Simpson and Kelly Clarkson have already taken advantage of this tool by releasing unheard music clips to their fans.
Not forgetting Instagram, who launched its video featured back in 2013 allowing users to record or upload a 15 second video. Instagram recently brought infinitely looping video to its platform, following in the footsteps of competitor Vine. Looping videos are increasingly popular with advertisers, who can now bank on a significantly higher number of plays for any given video.
Lee Kennedy-Washington
Lee Kennedy-Washington is the founder of Viral Seeding, a leading specialist content and influencer agency that focuses on securing coverage and social sharing for client campaigns.
He has over ten years of content marketing experience and Viral Seeding has worked to seed hundreds campaigns for brands that include BBC, eBay, Coca-Cola, Jaguar, Rovio and Amnesty international delivering hundreds of pieces of coverage and millions of views.