A nice story about why brands need to create content:
Lee Kennedy-Washington
Lee Kennedy-Washington is the founder of Viral Seeding, a leading specialist content and influencer agency that focuses on securing coverage and social sharing for client campaigns.
He has over ten years of content marketing experience and Viral Seeding has worked to seed hundreds campaigns for brands that include BBC, eBay, Coca-Cola, Jaguar, Rovio and Amnesty international delivering hundreds of pieces of coverage and millions of views.