FFA UK released a series of eight videos featuring Carol Vorderman, Donna Air and Rufus Hound being shown scamming techniques by The Real Hustle host Alexis Conran. The videos were released as part of Take Five’s Scam Academy campaign.


The videos were seeded online to secure coverage, increase views and drive traffic.


  • 9 pieces of coverage secured reaching 16m monthly unique visitors.
  • 130k+ total views contributed to the campaign.
  • 23 Tweets to over 500k followers.
  • 19 Facebook posts to over 960k fans.

Coverage Highlights:

Cultbox AOL British Comedy Guide