Digital PR for content marketing campaigns

At Viral Seeding we undertake digital PR for content marketing campaigns and specialise in securing editorial coverage and social sharing of the content that we seed.

We have built relationships with websites, blogs and social pages that ensures we’re quickly able to secure coverage.

We also use a range of tools to build outreach lists and with over ten years experience in contacting blogs and websites we know how to approach them.

online pr for viral marketing campaign

Campaign analysis

We review the overall campaign goal, content and target audience for the campaign to formulate the strategy.


The research phase takes place before the campaign launches and entails thorough research using a database of millions of blogs and outlets to maximise the reach for the campaign. Our outreach list can be cross referenced against that of internal teams and the PR agency to ensure no duplication.

Campaign preparation

This stage involves drafting the outreach email template for approval, liaising with other parties and preparing the assets for seeding.


At launch we undertake the online PR for your viral marketing campaign and work to individually email the selected target outlets with the campaign. Each email is tailored to the journalist or blogger. We don't use mail merges and take a personal approach. We never send content to a journalist if we don't think they'll find it of interest.


We monitor for coverage as it goes live and update you daily with the progress of the campaign.


Once the campaign has completed Viral Seeding will prepare a report to include screenshots, links and overall reach.

⸻ Approach
⸻ Press coverage

Get in touch

Our Office

2nd Floor, 167-169 Great Portland Street, London, W1W 5PF

Phone: +44 (0) 20 7043 1548