Influencer marketing
Viral Seeding has experience of securing lasting coverage for your campaign on high traffic influencer run blogs in a wide range of sectors including travel, lifestyle, music, parenting, fashion and motoring.
This is achieved through approaching influencers to create blog and social media content to suit the needs of your campaign. This could include reviewing your products, writing about and featuring your digital assets or video, or simply writing about your wider campaign.
We work with a network of Instagram influencers who can create visually strong and engaging content using your product or digital assets. Posts can include a tag of your brand page to drive their followers to you and include specific hashtags to make your campaign easily discoverable.
Campaign analysis
We review the overall campaign goal, content and target audience for the campaign to formulate the strategy.
Research
The research phase takes place before the campaign launches. We combine our database of influencers that we have worked with previously with further research to build a shortlist of potential partners for the campaign.
Campaign preparation
The list of potential partners is reviewed and the final influencers selected. This stage involves finalising the campaign assets and key messaging for the campaign.
Seeding
At launch we work to individually email the selected target outlets with the campaign and arrange for the posts to go live. We work collaboratively with the influencers and posts can be approved before going live.
Monitoring
We monitor for coverage as it goes live and update you daily with the progress of the campaign.
Reporting
Once the campaign has completed Viral Seeding will prepare a report to include screenshots, links and overall reach.
Get in touch
Our Office
2nd Floor, 167-169 Great Portland Street, London, W1W 5PF
Phone: +44 (0) 20 7043 1548