Media coverage

Our media placement service, takes your content and media budget and formulates a strategy to reach the desired target audience by working with online publications to secure advertorial and native advertising. The goal is maximise the audience and engagement with your campaign for the budget.

Most campaigns that we work on have an element of media placement and we’ve partnered with hundreds of websites and blogs to secure coverage and social sharing in this way.

Kanzi Apples - Battersea Power Station viral campaign

Campaign analysis

We review the overall campaign goal, content and target audience for the campaign to formulate the strategy.


The research phase takes place before the campaign launches and entails. We combine our database of blogs and websites that we have worked with previously with further research to build a shortlist of potential partners for the campaign.

Campaign preparation

The list of potential partners is reviewed and the final partners selected. This stage involves finalising the campaign assets and key messaging for the campaign.


At launch we work to individually email the selected target outlets with the campaign and arrange for the placements to go live. We work collaboratively with the websites and blogs and posts can be approved before going live.


We monitor for coverage as it goes live and update you daily with the progress of the campaign.


Once the campaign has completed Viral Seeding will prepare a report to include screenshots, links and overall reach.

⸻ Approach
⸻ Media placement coverage

Get in touch

Our Office

2nd Floor, 167-169 Great Portland Street, London, W1W 5PF

Phone: +44 (0) 20 7043 1548