ESSN card

Project Description

Background:

ESSN released a series of assets to promote the Emergency Social Safety Net (ESSN) card, a cash card aimed at helping Syrian refugees live more stable lives in Turkey.

Objective:

The video and images were seeded online to secure coverage.

Strategy:

EU, Social Good, Web Culture and Illustration websites were contacted and asked to embed the video and images.

Results:

  • 18 pieces of coverage secured reaching over 6.7m monthly unique visitors
  • 10k+ views secured
  • 15 Tweets reaching over 115k followers
  • 11 Facebook shares to over 156k fans
  • 2 Instagram posts to over 284k followers

Coverage Highlights: 

U Funk    Piceame    Respect

Project Details

Tags: Social Good

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