Oddbins

Project Description

Background:

Oddbins released the first video in their new series of recipes with a difference “How To Make A Kiwi Envy”. The video was seeded online to secure coverage, increase views and engagement.

Objective:

Seed the video online to secure coverage, increase views and engagement.

Strategy:

Alcohol, web culture and advertising sites were targeted.

Results:

  • 12 pieces of coverage secured to over 55m monthly unique visitors
  • 40k+ views contributed to the campaign video (35k via YouTube promotion)
  • 50 Tweets to over 688k followers
  • 6 Facebook posts to over 300k fans

Coverage Highlights:

Daily Star     The Drum      The Drinks Business

Project Details

Tags: FMCG

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