Wigan County Council – Hyperbrain

Project Description

Background:

Wigan Works created a tongue in cheek video to promote the town as an ideal location for business and investment.

Objective:

Seed the video and images online to secure coverage and drive views.

Results:

  • 11 pieces of coverage secured reaching over 21m monthly unique visitors
  • Over 270k views contributed to the seeded video.
  • 60+ Tweets to over 2.6m followers.
  • 16 Facebook posts to over 985k fans.

Coverage Highlights:

Creative Review  Manchester Evening News Hello You Creatives 

Project Details

Client: Wigan County Council

Tags: Local

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