Background:
Strawman Agency teamed up with Dutch brewers Bavaria to create 3 short humorous videos to promote and raise the profile of the beer brand within the UK.
Objective:
The videos were seeded online to secure coverage, increase views and drive traffic.
Results:
- 29 pieces of coverage secured reaching 19m monthly unique visitors.
- 540k+ views contributed to the campaign.
- 34+ Tweets to over 790k followers.
- 25 Facebook posts to over 1.2m fans.
Coverage Highlights: