Strawman Agency teamed up with Dutch brewers Bavaria to create 3 short humorous videos to promote and raise the profile of the beer brand within the UK.


The videos were seeded online to secure coverage, increase views and drive traffic.


  • 29 pieces of coverage secured reaching 19m monthly unique visitors.
  • 540k+ views contributed to the campaign.
  • 34+ Tweets to over 790k followers.
  • 25 Facebook posts to over 1.2m fans.

Coverage Highlights:

Smash The Hook Chortle