Background:
Exposure Digital teamed up with Smirnoff to produce a video featuring Swedish-Iranian hip hop artist Nadia Tehran.
Objective:
The videos were seeded online to secure coverage, increase views and drive traffic.
Results:
- 6 pieces of coverage secured reaching 2.2m monthly unique visitors.
- 35 Tweets to over 250k followers.
- 5 Facebook posts to over 730k fans.
Coverage Highlights: