Client: McCain


Scarecrows from all over the UK made the journey to London to take part in the first ever scarecrow auditions. The winner will make a special guest appearance in the McCain sponsorship of Emmerdale.


Seed the video amongst key online influencers and online channels to create brand endorsement and drive traffic to Mum bloggers, parenting, lifestyle and web culture websites were targeted.


  • 9 pieces of coverage.
  • Facebook shares to over 121K fans.
  • Tweets to over 65K followers.

Coverage Highlights:

The Mummy Blogger  Mum Vs Work  TwitCelebGossip  MumsTheWord