Client: The Department
Background:
New synthwave band, The Department released a video for their new single ‘As If Transformed’.
Objective:
Seed the video amongst key online influencers and online channels to create brand endorsement. Music, entertainment, lifestyle and web culture websites were targeted.
Results:
- 17 pieces of coverage.
- Facebook shares to over 12K fans.
- Tweets to over 65K followers.
Coverage Highlights: