Client: PruHealth Vitality


PruHealth Vitality launched #vitalityselfie with help of a handful of Arsenal players. An exclusive competition to see the Arsenal players in training was used in promotion.


Seed the video amongst key online influencers and online channels to create brand endorsement and competition entries at Football, sports and lifestyle and web culture websites were targeted.


  • 26 pieces of coverage.
  • Facebook shares to over 280K fans.
  • Tweets to over 1.2M followers.

Coverage Highlights:

90 Min  World Soccer Talk  Arsenal News  All Arsenal