Client: PruHealth Vitality
Background:
PruHealth Vitality launched #vitalityselfie with help of a handful of Arsenal players. An exclusive competition to see the Arsenal players in training was used in promotion.
Objective:
Seed the video amongst key online influencers and online channels to create brand endorsement and competition entries at http://blog.pruhealth.co.uk/arsenal-selfie-competition/. Football, sports and lifestyle and web culture websites were targeted.
Results:
- 26 pieces of coverage.
- Facebook shares to over 280K fans.
- Tweets to over 1.2M followers.
Coverage Highlights: