Background:
Wigan Works created a tongue in cheek video to promote the town as an ideal location for business and investment.
Objective:
Seed the video and images online to secure coverage and drive views.
Results:
- 11 pieces of coverage secured reaching over 21m monthly unique visitors
- Over 270k views contributed to the seeded video.
- 60+ Tweets to over 2.6m followers.
- 16 Facebook posts to over 985k fans.
Coverage Highlights: