Moo

Background:

Moo released a short, fun tongue in cheek video which features top entrepreneurs, such as the co-founder of Weebly and the inventor of the Cronut®, describing the tech they can’t live without. The video is viewable at: https://youtu.be/Afg5sNfCWSQ 

Objective:

The video was seeded online to secure coverage and drive traffic.

Strategy:

Tech, web culture and general lifestyle websites and blogs were contacted and encouraged to take part and share the campaign.

Results:

  • 8 pieces of coverage secured reaching over 9m monthly unique visitors

Coverage Highlights:

Smash   Huddled    Ads of the World