American Eagle Outfitters

Project Description

Client: Exposure

Background:

American Eagle Outfitters released a short film by acclaimed London fashion director, Joshua Stocker. Daisy Lowe leaves her leather jacket behind and transforms into something more to celebrate the launch of American Eagle Outfitters in the UK.

Objective:

Seed the video amongst key online influencers and online channels to create brand endorsement and drive traffic to http://www.ae.com/uk. Fashion, lifestyle and web culture websites were targeted.

Results:

  • 16 pieces of coverage.
  • Facebook shares to over 175K fans.
  • Tweets to over 196K followers.

Coverage Highlights:

Model Gossip  Pop Scoop  TwitCelebGossip

Project Details

Tags: Fashion

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