Coco-Cola

Project Description

Background:

Coca-Cola released an uplifting new campaign ‘Reasons to Believe’ that puts the spotlight on life’s positives. The film features an exclusive track by up and coming artist Milly Pye who was discovered busking on the streets of Chester.

Objective:

Seed the video amongst key online influencers and online channels to create brand endorsement and drive traffic. Music, entertainment, lifestyle and web culture websites were targeted.

Results:

  • 15 pieces of coverage.
  • Facebook shares to over 184K fans.
  • Tweets to over 373K followers.

Coverage Highlights:

The Celeb Culture  24/7 Magazine  Maximum Pop!  Mouth London

Project Details

Tags: Entertainment, Music

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