PG Tips

Project Description

Background:

W Communications teamed up with PG Tips to create ‘Green Tea Monkey on the Thames’, a short film which shows a gigantic monkey made from green tea travelling through the centre of London. Reality TV stars then give their verdict on this unusual sight on the River Thames.

Objective:

The video was seeded online to secure coverage, increase views and drive traffic.

Results:

  • 22 pieces of coverage secured reaching over 10m monthly unique visitors.
  • 60k views contributed to the video.
  • 21 tweets reaching over 430k+ followers.
  • 23 Facebook posts to over 1.5m fans.

Coverage Highlights:

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Project Details

Client: W Communications

Tags: FMCG

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