Moo released a short, fun tongue in cheek video which features top entrepreneurs, such as the co-founder of Weebly and the inventor of the Cronut®, describing the tech they can’t live without. The video is viewable at: 


The video was seeded online to secure coverage and drive traffic.


Tech, web culture and general lifestyle websites and blogs were contacted and encouraged to take part and share the campaign.


  • 8 pieces of coverage secured reaching over 9m monthly unique visitors

Coverage Highlights:

Smash   Huddled    Ads of the World