Background:
Exposure Digital and Thomson Cruises created a series of short videos featuring I’m a Celeb and Gavin & Stacy star Larry Lamb.
Objective:
The video and images were seeded online to secure coverage and drive traffic.
Strategy:
Travel and cruise websites and blogs were contacted and encouraged to share.
Results:
- 32 pieces of coverage secured reaching 1.7m monthly unique visitors
- 40 Tweets to over 625k followers
- 20 Facebook posts to over 112k fans
- 29 inbound links created to https://cruise-mates.co.uk
Coverage Highlights: