Exposure Digital and Thomson Cruises created a series of short videos featuring I’m a Celeb and Gavin & Stacy star Larry Lamb.


The video and images were seeded online to secure coverage and drive traffic.


Travel and cruise websites and blogs were contacted and encouraged to share.


  • 32 pieces of coverage secured reaching 1.7m monthly unique visitors
  • 40 Tweets to over 625k followers
  • 20 Facebook posts to over 112k fans
  • 29 inbound links created to

Coverage Highlights:

Heather on her Travels

Global Grasshopper

Pommie Travels