Background
BT released the video in which they asked volunteers (ranging from 4 to 11 years old) to try out dial-up internet for the very first time. New to the infamous sound, these kids had only experienced today’s fast, silent broadband. BT then captured their candid responses.
Objectives
Secure coverage of the video
Increase views of the video
Increase sharing and engagement of the video
Increase awareness of the campaign
Strategy
Viral Seeding put together a strategy which consisted of undertaking outreach to Parenting, Comedy, News and Tech related blogs and websites. The video was also promoted on YouTube to deliver views.
Researching and putting together an extensive list of target blogs and websites
Drafting an outreach template which included key campaign information
Individually pitching blogs and websites
Regularly monitoring for coverage
Running a targeted YouTube views campaign
Daily reporting and final project evaluation
Campaign Results
17 pieces of coverage secured
Over 6,400 views contributed to the campaign
Over 220 click-throughs to bt.com/broadband as a result of YouTube promotion
Highlights & coverage
Reference links
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