BT released the video in which they asked volunteers (ranging from 4 to 11 years old) to try out dial-up internet for the very first time. New to the infamous sound, these kids had only experienced today’s fast, silent broadband. BT then captured their candid responses.


Secure coverage of the video

Increase views of the video

Increase sharing and engagement of the video

Increase awareness of the campaign


Viral Seeding put together a strategy which consisted of undertaking outreach to Parenting, Comedy, News and Tech related blogs and websites. The video was also promoted on YouTube to deliver views.

Researching and putting together an extensive list of target blogs and websites

Drafting an outreach template which included key campaign information

Individually pitching blogs and websites

Regularly monitoring for coverage

Running a targeted YouTube views campaign

Daily reporting and final project evaluation

Campaign Results

17 pieces of coverage secured

Over 6,400 views contributed to the campaign

Over 220 click-throughs to as a result of YouTube promotion

Highlights & coverage

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