Background

BT released the video in which they asked volunteers (ranging from 4 to 11 years old) to try out dial-up internet for the very first time. New to the infamous sound, these kids had only experienced today’s fast, silent broadband. BT then captured their candid responses.

Objectives


Secure coverage of the video



Increase views of the video



Increase sharing and engagement of the video



Increase awareness of the campaign


Strategy

Viral Seeding put together a strategy which consisted of undertaking outreach to Parenting, Comedy, News and Tech related blogs and websites. The video was also promoted on YouTube to deliver views.


Researching and putting together an extensive list of target blogs and websites



Drafting an outreach template which included key campaign information



Individually pitching blogs and websites



Regularly monitoring for coverage



Running a targeted YouTube views campaign



Daily reporting and final project evaluation


Campaign Results


17 pieces of coverage secured



Over 6,400 views contributed to the campaign



Over 220 click-throughs to bt.com/broadband as a result of YouTube promotion


Highlights & coverage

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