TUI’s Marella Cruises teamed up with the Saccone Joly vlogging family to create a short video of their Marella Cruise experience.

The Saccone Joly’s trip was planned by their five-year-old Emilia, and the campaign is supported by a survey of 1,000 children, which looks at the most important things about going on holiday according to UK kids.


Secure coverage of the video

Increase views of the video

Increase sharing and engagement of the video

Increase awareness of the Marella Cruise campaign


Viral Seeding put together a strategy which consisted of undertaking outreach to Travel and General Lifestyle websites and blogs.

Researching and putting together an extensive list of target blogs and websites

Drafting an outreach template which included key campaign information

Individually contacting blogs and websites to sell in the story

Contacting bloggers who had previously written about Marella Cruises

Regular monitoring for new coverage

Daily reporting and final project evaluation

Campaign Results

10 pieces of coverage secured reaching over 119k monthly unique visitors (MUV)

10 inbound links to the campaign hub

Coverage secured on The Pigeon Pair and Me which receives 15k MUV and is No. 5 in the UK’s Top 10 Family Travel blogs

Highlights & coverage

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