German television network DW released 4 pieces of video content between November 2018 and January 2019 to their DW Kick Off! YouTube channel, each with a European football focus.


Secure coverage of the videos

Increase views of the video

Increase minutes watched for the channel

Achieve new and valuable subscribers


Outreach was undertaken to football centric bloggers and websites, encouraging them to write about the video, share on their social media channels and ask readers to subscribe to the DW KickOff! channel.

Researching and putting together an extensive list of target sports related sites

Drafting an outreach template which included key campaign information

Individually contacting blogs and websites to sell in the story

Arrange placements on high profile football blogs and websites

Regular monitoring for new coverage and researching breaking news stories to encourage inclusion of the video

Daily reporting and final project evaluation

Campaign Results

20 pieces of coverage secured reaching over 9.6m monthly unique visitors

15 inbound links created to to the DW Kick Off! channel via coverage

22 Tweets to over 2m followers and 26 Facebook posts to over 20m followers

Highlights & coverage

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