Background

Wholegrain Goodness, a non-profit organisation for the promotion of healthy wholegrains, released a video featuring six kids who were set the task of cooking a healthy pizza.

Objectives


Secure coverage of the video on blogs and websites



Increase views of the video



Increase sharing and engagement of the video


Strategy

Viral Seeding put together a strategy which consisted of undertaking outreach to parenting, health and food/drink related blogs and websites.


Researching and putting together an extensive list of target blogs and websites



Drafting an outreach template which included key campaign information



Individually contacting blogs and websites to sell in the video



Regular monitoring for new coverage



Daily reporting and final project evaluation


Campaign Results


9 pieces of coverage secured reaching over 295k monthly unique visitors (MUV)


Over 28k views from YouTube promotion


934 click throughs from YouTube promotion

Highlights & coverage

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