Wholegrain Goodness, a non-profit organisation for the promotion of healthy wholegrains, released a video featuring six kids who were set the task of cooking a healthy pizza.


Secure coverage of the video on blogs and websites

Increase views of the video

Increase sharing and engagement of the video


Viral Seeding put together a strategy which consisted of undertaking outreach to parenting, health and food/drink related blogs and websites.

Researching and putting together an extensive list of target blogs and websites

Drafting an outreach template which included key campaign information

Individually contacting blogs and websites to sell in the video

Regular monitoring for new coverage

Daily reporting and final project evaluation

Campaign Results

9 pieces of coverage secured reaching over 295k monthly unique visitors (MUV)
Over 28k views from YouTube promotion
934 click throughs from YouTube promotion

Highlights & coverage

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