Background
Wholegrain Goodness, a non-profit organisation for the promotion of healthy wholegrains, released a video featuring six kids who were set the task of cooking a healthy pizza.
Objectives
Secure coverage of the video on blogs and websites
Increase views of the video
Increase sharing and engagement of the video
Strategy
Viral Seeding put together a strategy which consisted of undertaking outreach to parenting, health and food/drink related blogs and websites.
Researching and putting together an extensive list of target blogs and websites
Drafting an outreach template which included key campaign information
Individually contacting blogs and websites to sell in the video
Regular monitoring for new coverage
Daily reporting and final project evaluation
Campaign Results
Highlights & coverage
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