Welcome to Viral Seeding

Viral Seeding is a viral marketing agency that specialises in seeding and online PR. With over six years experience, we’ve seeded over one hundred viral campaigns for leading brands and organisations that include Jaguar, Björn Borg, BBC and the United Nations.

Our clients use us because we combine editorial outreach with paid for placement to ensure that the campaigns we seed not only receive views but also buzz, comments, interaction and ultimately sharing through social media.

Please take a look at the campaigns that we’ve worked on and feel free to get in touch to see how we can help your next campaign go viral.

Seeding Explained

Seeding is finding and approaching influential web and blog editors who will find the content interesting and engaging, so much so that they will want to share it with their visitors, their visitors then share it with their peers via social media. Viral Seeding has experience of how best to approach bloggers, with over six years of seeding content and building relationships with influential bloggers. Viral Seeding understands the blog and websites within areas as diverse as mobile and technology to food and parenting.


We can seed any branded content which can be a video, Facebook app, game, microsite or competition and are able to tailor the strategy to suit most budgets. We monitor the progress of the campaign in real time, keeping you up to date with the view count and coverage as the content spreads and provide a full report upon completion.

Our approach

Seeding has three elements – outreach, placement and promotion.

Outreach is contacting the website and blog editors that will find your content of interest and encouraging them to share it with their audience resulting in posts, Tweets and Facebook sharing of your campaign. The coverage secured is organic and is the endorsement of your product or service from the influencer. With our experience, we know how best to approach bloggers and we’ve built strong relationships with influencers in areas as diverse as technology, motoring and parenting.

Paid for placement involves placing your content in a prominent position on high traffic and targeted websites. This is a hugely effective way of driving a large volume of targeted views to your content and increase the viral sharing in a short period of time.

Promotion involves managing the promotion of your video on the YouTube platform to your target audience and geographical location.

In addition we also offer consultancy, social media management, design and have the capacity to create and produce virals with our network of directors and film makers. Having worked in the industry for six years, we’re well placed to help you with your next viral campaign.

Why use Viral Seeding?

Viral Seeding has over six years experience seeding content and provides a very cost effective way of increasing views or visits to a website. We’ve built relationships with influential websites in areas as diverse as sport, design, music, events, viral and marketing. Our approach effectively targets your market through approaching relevant blogs with your content to secure coverage that leads to a very credible relationship with a potentially enormous audience and to the viral effect of content being shared through social media. While many agencies offer to deliver views we’re also able to deliver engagement with viewers sharing and commenting on the content.

What’s more Viral Seeding creates inbound links created to target site to drive traffic and increase search engine ranking. Once content has been placed through seeding it will continue to receive views after the campaign has ended.

We also monitor the progress of the campaign, keeping you up to date with the view count and coverage as the content spreads online. At the end of the campaign a full report is provided of the campaign and coverage.

Campaigns we’ve seeded

We’ve successfully seeded campaigns for leading motoring, fashion, beauty, technology and FMCG brands

  • Jaguar+F-Type

    Jaguar F-Type Launch

    Jaguar and We are social created a series of pre-launch videos to build anticipation of the F-Type unveiling at the 2012 Paris Motor Show. Six videos...
  • xbox kinect munich

    Xbox Kinect Launch

    Digital Outlook and Seeper created an interactive art installation in Munich’s famous Karlsplatz to create a breathtaking piece of interactive art...
  • Love always wins


    All Out released a short video shining a spotlight on Russia’s new anti-gay laws, calling on the International Olympic Committee to stand by their...
  • bjorn-borg

    Bjorn Borg Unforgettable Night

    Swedish fashion brand Björn Borg launched the www.unforgettablenight.com  website that presents a guide through nightlife around the world through...
  • ted-baker

    Ted Baker #TedBakerLines

    To promote Ted Baker’s SS13 range, the campaign was created at www.tedbaker.com/tedbakerlines inviting entrants to submit lines via Instagram and...
  • View all campaigns



“Lee is simply the best person at seeding and blogger engagement I have ever worked with. That is why I work with him again and again. I trust him. He is creative but gets results. He is a joy to work with”.
Jono Marcus, Group Director of Social Marketing & Online Strategy, Lucre Social

“Viral Seeding are great to work with and deliver both a healthy number of views and positive editorial placements to go with them – this is a great combination to be able to offer.”
Ben Mason, Director, The Tom Sawyer Effect

We get pitched from PR agencies across the globe every day, and the majority of them are clueless when it comes to speaking to bloggers. That’s not the case with Lee, and Viral Seeding. When we get a pitch from Lee, we know it’s been vetted, trust that it’s worthy of our attention, and it’s almost always filled with awesomeness. Lee gets it. In short, he “speaks blogger.”
Darryl Ohrt, blog editor, Brandflakesforbreakfast

“The guys at Viral Seeding reeeeeeeallly know their stuff and activate a nurtured network of trusted journalists, bloggers and newswires which always secures fantastic results. Over several projects I have come to recognize and respect their work ethic. Lovely chaps!”
Mike Buonaiuto,  AllOut.org

From our blog…

  • vsb

    Skier Candide Thovex shows you just ‘One of Those Days’

    Jan 23, 15 • videos we like

  • Screen Shot 2014-01-30 at 18.10.58

    Face of JD 2014

    Jan 23, 14 • videos we like

  • Agincourt 1000x750

    Two Fingers to toxic cleaners

    Jan 16, 14 • campaigns

  • Screen Shot 2014-01-16 at 15.46.05

    Devil Baby Attack

    Jan 16, 14 • videos we like

  • anti-abuse-ad-537x402

    This Ad Has a Secret Anti-Abuse Message That Only Kids...

    May 7, 13 • videos we like

  • jenny and the chicken

    Why brands need to entertain – Jenny and the Chicken

    May 3, 13 • campaigns

  • Temptation Telephone3

    Benefit Cosmetics Temptation Telephone

    May 2, 13 • videos we like

  • View all posts

Viral Insight

Viral Insight is our monthly newsletter with the best videos that have caught our attention – see it as a great way of getting inspiration for your next campaign, just fill out your details below to sign up:

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Please get in touch to request our creds and rate card or to see how we can help your next campaign:

+44 (0)7917084688

2nd Floor, 167-169 Great Portland Street, London, W1W 5PF