We are Viral Seeding

We are a leading viral seeding agency located in London.




Viral Seeding is a leading seeding agency that specialises in seeding and online PR. With over eight years experience, we’ve seeded over one hundred viral campaigns for leading brands and organisations that include Jaguar, Björn Borg, BBC and the UN.

Our clients use us because we combine editorial outreach with paid for placement to ensure that the campaigns we seed not only receive views but also buzz, comments, interaction and ultimately sharing through social media.

Please take a look at the campaigns that we’ve worked on and feel free to get in touch to see how we can help your next campaign go viral.


Some facts about our agency

Clients worked with
Campaigns seeded
views delivered

Seeding is researching and approaching web influencers who will find the content so relevant that they post it for their followers who then share it with their peers via social media.

Why use Viral Seeding?

Viral Seeding has over eight years experience seeding content and provides a very cost effective way of increasing views or visits to a website. Viral Seeding has built relationships with influential websites in areas as diverse as sport, design, music, events, viral and marketing.

The approach effectively targets your market through approaching relevant blogs with your content, coverage leads to a very credible relationship with a potentially enormous audience and to the viral effect of content being shared through social media.

While many agencies offer to deliver views we’re also able to deliver engagement with viewers sharing and commenting on the content.

Through coverage, inbound links are created to the target site to drive traffic and increase search engine ranking.

Once content has been placed through seeding it will continue to receive views after the campaign has ended.

Viral Seeding is able to monitor the progress of the campaign, keeping you up to date with the view count and coverage as the content spreads online. At the end of the campaign a full report is provided of the campaign and coverage.

Our Services

Our services are delivered by our team with years of experience who are passionate about seeding campaigns.

We can seed any branded content which can be a video, Facebook app, game, microsite or competition and are able to tailor the strategy to suit most budgets. We monitor the progress of the campaign in real time, keeping you up to date with the view count and coverage as the content spreads and provide a full report upon completion.

In addition we also offer consultancy, social media management, design and have the capacity to create and produce virals with our network of directors and film makers. Having worked in the industry for six years, we’re well placed to help you with your next viral campaign.

Our approach

Seeding has three elements – outreach, placement and promotion.

Outreach is contacting the website and blog editors that will find your content of interest and encouraging them to share it with their audience resulting in posts, Tweets and Facebook sharing of your campaign. The coverage secured is organic and is the endorsement of your product or service from the influencer. With our experience, we know how best to approach bloggers and we’ve built strong relationships with influencers in areas as diverse as technology, motoring and parenting.

Paid for placement involves placing your content in a prominent position on high traffic and targeted websites. This is a hugely effective way of driving a large volume of targeted views to your content and increase the viral sharing in a short period of time.

Promotion involves managing the promotion of your video on the YouTube platform to your target audience and geographical location.


What our Clients say

  • Lee is simply the best person at seeding and blogger engagement I have ever worked with. That is why I work with him again and again. I trust him. He is creative but gets results. He is a joy to work with.

    — Jono Marcus, Group Director of Social Marketing & Online Strategy, Lucre Social —
  • Viral Seeding are great to work with and deliver both a healthy number of views and positive editorial placements to go with them – this is a great combination to be able to offer

    — Ben Mason, Director, The Tom Sawyer Effect —
  • We get pitched from PR agencies across the globe every day, and the majority of them are clueless when it comes to speaking to bloggers. That’s not the case with Lee, and Viral Seeding. When we get a pitch from Lee, we know it’s been vetted, trust that it’s worthy of our attention, and it’s almost always filled with awesomeness. Lee gets it. In short, he “speaks blogger.”

    — Darryl Ohrt, blog editor, Brandflakesforbreakfast —
  • The guys at Viral Seeding reeeeeeeallly know their stuff and activate a nurtured network of trusted journalists, bloggers and newswires which always secures fantastic results. Over several projects I have come to recognize and respect their work ethic. Lovely chaps!

    — Mike Buonaiuto, AllOut.org —


Our campaign case studies so far

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2nd Floor, 167-169 Great Portland Street, London, W1W 5PF



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