Here’s our round-up of the most important news for content, social and influencer marketing for October.

Banksy: How Love is in the Bin

The partial shredding of a Banksy artwork didn’t go entirely to plan, the artist has confirmed.

Love is in the Bin self-shredded in its frame immediately after selling for £860,000 at Sotheby’s last week.

Now, Banksy has uploaded a video suggesting the entire canvas was supposed to shred, and not just two thirds of it.

A clip of a canvas shredding in full is seen in the video with the caption: “In rehearsals, it worked every time.”

Read More on BBC

Google is shutting down Google+ for consumers following security lapse

Google is going to shut down the consumer version of Google+ over the next 10 months, the company writes in a blog post today. The decision follows the revelation of a previously undisclosed security flaw that exposed users’ profile data that was remedied in March 2018.

Google says Google+ currently has “low usage and engagement” and that 90 percent of Google+ user sessions last less than five seconds. Still, the company plans to keep the service alive for enterprise customers who use it to facilitate conversation among co-workers. New features will be rolled out for that use case, the company says. Google is focusing on a “secure corporate social network,” which is odd considering this announcement comes alongside news that the company left profile details unprotected….

Read More on The Verge

Snapchat TV: can the ailing app's new five-minute shows rescue it?

Afew short years ago, Snapchat was the messaging app on everyone’s filler-heavy lips, a place where Gen Y and Z alike shared ephemeral selfies and collections of pictures and videos that made up the “stories” of their everyday lives. However, a much-hated redesign, an offensive poll about Rihanna, and Instagram competing with its trademark disappearing posts has left it teetering on the precipice of MySpace-circa-2009 status. Indeed, the company’s stock reached an all-time low earlier this week, with shares down 74% on their March 2017 peak…

Read More on The Guardian

Unilad sale to LadBible confirmed - staff told brand will live on but downsizing mooted

After two weeks of heated legal action, bidding, internal strife and uncertainty at Unilad, The Drum can now confirm the social publisher has been sold to its biggest rival LadBible.

Unilad entered administration earlier this month with debts of around £10m, half of which was owed to ousted founder Alex Partridge who then sold his debt to LadBible – which made it the primary creditor over Unilad.

Administrator Leonard Curtis and executives from LadBible addressed staff at 16:30 on Tuesday after a weekend of squaring up the finer details of the deal. It was revealed that LadBible had indeed acquired the company for an undisclosed fee…

Read More on The Drum

Facebook hires former deputy PM Sir Nick Clegg

Facebook has hired former deputy prime minister Sir Nick Clegg as head of its global affairs and communications team.

The 51-year-old politician was leader of the Liberal Democrats and formed a coalition government with David Cameron and the Conservatives in 2010.

Facebook has faced intense scrutiny and the threat of government regulation following the Cambridge Analytica data scandal and alleged election meddling…

Read More on BBC

About Viral Seeding

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We offer a personal service, taking the time to understand your campaign requirements to execute a strategy that ensures that we deliver views, engagement, endorsement and sharing via social media.

Viral Seeding has worked on social good campaigns such as Testicular Cancer NZ, Greenpeace and The Syria Campaign in the past. If you think your organisation could benefit from working with us in the future please get in touch.