Background

A video was created by Oakley to welcome ski champion and Olympic Gold medallist Aksel Lund Svindal to the Oakley team.

Objectives


Secure coverage of the video



Increase views of the video



Increase sharing and engagement of the video



Increase awareness of Aksel Lund Svindal as part of the Oakley team


Strategy

Viral Seeding put together a strategy which consisted of reaching out to over 200 websites and blogs, that cover adventure sport news, winter sports, men's lifestyle, web culture and video sharing.


Researching and building a list of target blogs and websites



Drafting an outreach template which included key campaign information



Individually contacting blogs and websites to sell in the story



Arranging placements on blogs and websites



Regular monitoring for new coverage



Daily reporting and final project evaluation


Campaign Results


20 pieces of coverage secured



Over 4.5k views of the seeded video



7 Tweets reaching over 17.5k followers


Highlights & coverage

Work with us

Get in touch with Viral Seeding to see how we can amplify your campaign