A video was created by Oakley to welcome ski champion and Olympic Gold medallist Aksel Lund Svindal to the Oakley team.


Secure coverage of the video

Increase views of the video

Increase sharing and engagement of the video

Increase awareness of Aksel Lund Svindal as part of the Oakley team


Viral Seeding put together a strategy which consisted of reaching out to over 200 websites and blogs, that cover adventure sport news, winter sports, men's lifestyle, web culture and video sharing.

Researching and building a list of target blogs and websites

Drafting an outreach template which included key campaign information

Individually contacting blogs and websites to sell in the story

Arranging placements on blogs and websites

Regular monitoring for new coverage

Daily reporting and final project evaluation

Campaign Results

20 pieces of coverage secured

Over 4.5k views of the seeded video

7 Tweets reaching over 17.5k followers

Highlights & coverage

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