Background
A video was created by Oakley to welcome ski champion and Olympic Gold medallist Aksel Lund Svindal to the Oakley team.
Objectives
Secure coverage of the video
Increase views of the video
Increase sharing and engagement of the video
Increase awareness of Aksel Lund Svindal as part of the Oakley team
Strategy
Viral Seeding put together a strategy which consisted of reaching out to over 200 websites and blogs, that cover adventure sport news, winter sports, men's lifestyle, web culture and video sharing.
Researching and building a list of target blogs and websites
Drafting an outreach template which included key campaign information
Individually contacting blogs and websites to sell in the story
Arranging placements on blogs and websites
Regular monitoring for new coverage
Daily reporting and final project evaluation
Campaign Results
20 pieces of coverage secured
Over 4.5k views of the seeded video
7 Tweets reaching over 17.5k followers
Highlights & coverage
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