Volvo released a video that showed the process of designing the LEGO model of the Volvo L350F wheel loader that was developed in partnership between LEGO Technic and Volvo Construction Equipment.


Secure coverage

Increase awareness of Volvo Construction Equipment

Increase social sharing and engagement

Increase view count


Viral Seeding put together a strategy which consisted of undertaking outreach to construction, tech, design, lego fans and motoring related sites.

Researching and putting together an extensive list of target blogs and websites

Drafting an outreach template which included key campaign information

Individually contacting blogs and websites to sell in the story

Contacting bloggers with a specific interest in Lego

Regular monitoring for new coverage

Daily reporting and final project evaluation

Campaign Results

40 pieces of coverage secured

88k views contributed to the video

25 social shares to over 315k followers and fans

Highlights & coverage

Reference links

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