Background
PruHealth Vitality released a behind the scenes video from an Arsenal F.C photoshoot alongside ‘selfies’ of the players to raise awareness of their partnership with Arsenal and to drive entries to a competition to win a trip to see Arsenal FC in training.
Objectives
Secure coverage of the video
Increase views of the video
Drive traffic to competition entry page
Increase awareness of partnership between PruHealth Vitality and Arsenal FC
Strategy
Viral Seeding put together a strategy which consisted of undertaking outreach to Football, Men's Lifestyle and competition related blogs and websites, encouraging them to share the video, selfies and competition information.
Researching and putting together an extensive list of target blogs and websites
Drafting an outreach template which included key campaign information
Individually pitching blogs and websites
Regularly monitoring for coverage
Running a targeted YouTube views campaign
Daily reporting and final project evaluation
Campaign Results
26 pieces of coverage secured reaching 170k
YouTube promotion delivered 12.7k views and 570 click-throughs to PruHealthblog
105 social shares reaching 1.4m followers
Highlights & coverage
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