PruHealth Vitality released a behind the scenes video from an Arsenal F.C photoshoot alongside ‘selfies’ of the players to raise awareness of their partnership with Arsenal and to drive entries to a competition to win a trip to see Arsenal FC in training.


Secure coverage of the video

Increase views of the video

Drive traffic to competition entry page

Increase awareness of partnership between PruHealth Vitality and Arsenal FC


Viral Seeding put together a strategy which consisted of undertaking outreach to Football, Men's Lifestyle and competition related blogs and websites, encouraging them to share the video, selfies and competition information.

Researching and putting together an extensive list of target blogs and websites

Drafting an outreach template which included key campaign information

Individually pitching blogs and websites

Regularly monitoring for coverage

Running a targeted YouTube views campaign

Daily reporting and final project evaluation

Campaign Results

26 pieces of coverage secured reaching 170k

YouTube promotion delivered 12.7k views and 570 click-throughs to PruHealthblog

105 social shares reaching 1.4m followers

Highlights & coverage

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