Background

PruHealth Vitality released a behind the scenes video from an Arsenal F.C photoshoot alongside ‘selfies’ of the players to raise awareness of their partnership with Arsenal and to drive entries to a competition to win a trip to see Arsenal FC in training.

Objectives


Secure coverage of the video



Increase views of the video



Drive traffic to competition entry page



Increase awareness of partnership between PruHealth Vitality and Arsenal FC


Strategy

Viral Seeding put together a strategy which consisted of undertaking outreach to Football, Men's Lifestyle and competition related blogs and websites, encouraging them to share the video, selfies and competition information.


Researching and putting together an extensive list of target blogs and websites



Drafting an outreach template which included key campaign information



Individually pitching blogs and websites



Regularly monitoring for coverage



Running a targeted YouTube views campaign



Daily reporting and final project evaluation


Campaign Results






26 pieces of coverage secured reaching 170k












YouTube promotion delivered 12.7k views and 570 click-throughs to PruHealthblog












105 social shares reaching 1.4m followers







Highlights & coverage

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