Exposure produced an extreme video to coincide with St Patrick's Day 2019 involving sending Jameson's whiskey fans to Finland.


Secure coverage of the video on blogs and websites

Increase views of the video

Increase sharing and engagement of the video


Viral Seeding put together a strategy which consisted of undertaking outreach to music, web culture and food/drink related blogs and websites.

Researching and putting together an extensive list of target blogs and websites

Drafting an outreach template which included key campaign information

Individually contacting blogs and websites to sell in the story

Contacting journalists and bloggers who had previously written about Jameson's whiskey and their campaigns

Regular monitoring for new coverage

Daily reporting and final project evaluation

Campaign Results

9 pieces of coverage secured reaching over 1.1m monthly unique visitors (MUV)
Placements arranged on Female First, Cultbox and Average Joes

Highlights & coverage

Work with us

Get in touch with Viral Seeding to see how we can amplify your campaign