Background
Exposure produced an extreme video to coincide with St Patrick's Day 2019 involving sending Jameson's whiskey fans to Finland.
Objectives
Secure coverage of the video on blogs and websites
Increase views of the video
Increase sharing and engagement of the video
Strategy
Viral Seeding put together a strategy which consisted of undertaking outreach to music, web culture and food/drink related blogs and websites.
Researching and putting together an extensive list of target blogs and websites
Drafting an outreach template which included key campaign information
Individually contacting blogs and websites to sell in the story
Contacting journalists and bloggers who had previously written about Jameson's whiskey and their campaigns
Regular monitoring for new coverage
Daily reporting and final project evaluation
Campaign Results
Highlights & coverage
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