Background

Exposure produced an extreme video to coincide with St Patrick's Day 2019 involving sending Jameson's whiskey fans to Finland.

Objectives


Secure coverage of the video on blogs and websites



Increase views of the video



Increase sharing and engagement of the video


Strategy

Viral Seeding put together a strategy which consisted of undertaking outreach to music, web culture and food/drink related blogs and websites.


Researching and putting together an extensive list of target blogs and websites



Drafting an outreach template which included key campaign information



Individually contacting blogs and websites to sell in the story



Contacting journalists and bloggers who had previously written about Jameson's whiskey and their campaigns



Regular monitoring for new coverage



Daily reporting and final project evaluation


Campaign Results


9 pieces of coverage secured reaching over 1.1m monthly unique visitors (MUV)


Placements arranged on Female First, Cultbox and Average Joes

Highlights & coverage

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