Pavegen released a video, ‘People Powered Tesla’, to promote the application of their technology.


Secure coverage of the video

Increase views of the video

Increase sharing and engagement of the video

Increase awareness of Pavegen


Viral Seeding put together a strategy which consisted of undertaking outreach to Motoring, Energy and Green Technology websites and blogs.

Researching and putting together an extensive list of target blogs and websites

Drafting an outreach template which included key campaign information

Individually contacting blogs and websites to sell in the story

Contacting bloggers who had previously written about Pavegen or Tesla

Regular monitoring for new coverage

Daily reporting and final project evaluation

Campaign Results

20 pieces of coverage secured reaching 33 million MUV

Over 150 social posts to over 3m followers and fans

Over 45k views added to the video

Highlights & coverage

Work with us

Get in touch with Viral Seeding to see how we can amplify your campaign