Background

Pavegen released a video, ‘People Powered Tesla’, to promote the application of their technology.

Objectives


Secure coverage of the video



Increase views of the video



Increase sharing and engagement of the video



Increase awareness of Pavegen


Strategy

Viral Seeding put together a strategy which consisted of undertaking outreach to Motoring, Energy and Green Technology websites and blogs.


Researching and putting together an extensive list of target blogs and websites



Drafting an outreach template which included key campaign information



Individually contacting blogs and websites to sell in the story



Contacting bloggers who had previously written about Pavegen or Tesla



Regular monitoring for new coverage



Daily reporting and final project evaluation


Campaign Results


20 pieces of coverage secured reaching 33 million MUV



Over 150 social posts to over 3m followers and fans



Over 45k views added to the video


Highlights & coverage

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