Background
Pavegen released a video, ‘People Powered Tesla’, to promote the application of their technology.
Objectives
Secure coverage of the video
Increase views of the video
Increase sharing and engagement of the video
Increase awareness of Pavegen
Strategy
Viral Seeding put together a strategy which consisted of undertaking outreach to Motoring, Energy and Green Technology websites and blogs.
Researching and putting together an extensive list of target blogs and websites
Drafting an outreach template which included key campaign information
Individually contacting blogs and websites to sell in the story
Contacting bloggers who had previously written about Pavegen or Tesla
Regular monitoring for new coverage
Daily reporting and final project evaluation
Campaign Results
20 pieces of coverage secured reaching 33 million MUV
Over 150 social posts to over 3m followers and fans
Over 45k views added to the video
Highlights & coverage
Reference links
Work with us
Get in touch with Viral Seeding to see how we can amplify your campaign
