Celtic FC released their promotional Christmas video #CelebrateCeltic


Secure coverage of the video

Increase views of the video

Increase sharing and engagement of the video

Increase awareness of Celtic FC's Christmas campaign


Viral Seeding put together a strategy which consisted of undertaking outreach to blogs and websites with an interest in football, advertising and general news. The video was promoted on YouTube to secure views.

Researching and putting together an extensive list of target blogs and websites

Drafting an outreach template which included key campaign information

Individually pitching blogs and websites

Regularly monitoring for coverage

Running a targeted YouTube views campaign

Daily reporting and final project evaluation

Campaign Results

8 pieces of coverage secured reaching over 105m monthly unique visitors

Over 10k+ views contributed to the campaign

27 social media shares to over 698k followers and fans

Highlights & coverage

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