Background

Celtic FC released their promotional Christmas video #CelebrateCeltic

Objectives


Secure coverage of the video



Increase views of the video



Increase sharing and engagement of the video



Increase awareness of Celtic FC's Christmas campaign


Strategy

Viral Seeding put together a strategy which consisted of undertaking outreach to blogs and websites with an interest in football, advertising and general news. The video was promoted on YouTube to secure views.


Researching and putting together an extensive list of target blogs and websites



Drafting an outreach template which included key campaign information



Individually pitching blogs and websites



Regularly monitoring for coverage



Running a targeted YouTube views campaign



Daily reporting and final project evaluation


Campaign Results


8 pieces of coverage secured reaching over 105m monthly unique visitors



Over 10k+ views contributed to the campaign



27 social media shares to over 698k followers and fans


Highlights & coverage

Work with us

Get in touch with Viral Seeding to see how we can amplify your campaign