Background
Celtic FC released their promotional Christmas video #CelebrateCeltic
Objectives
Secure coverage of the video
Increase views of the video
Increase sharing and engagement of the video
Increase awareness of Celtic FC's Christmas campaign
Strategy
Viral Seeding put together a strategy which consisted of undertaking outreach to blogs and websites with an interest in football, advertising and general news. The video was promoted on YouTube to secure views.
Researching and putting together an extensive list of target blogs and websites
Drafting an outreach template which included key campaign information
Individually pitching blogs and websites
Regularly monitoring for coverage
Running a targeted YouTube views campaign
Daily reporting and final project evaluation
Campaign Results
8 pieces of coverage secured reaching over 105m monthly unique visitors
Over 10k+ views contributed to the campaign
27 social media shares to over 698k followers and fans
Highlights & coverage
Reference links
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