Run An Empire is a territorial fitness app that was looking to raise funding on Kickstarter. Based on gamification of fitness, app users can claim territory by running the perimeter of an area.

Secure coverage for the video

Increase reach and engagement of the video

Increase views of the video

Increase awareness of Run An Empire's fundraising campaign


Viral Seeding put together a strategy which consisted of outreach to relevant blogs and websites, with a particular focus on running, technology and design.

Researching and putting together a list of target websites

Drafting an outreach template which included key campaign information

Setting up a promotion via Google Adwords

Individually contacting blogs and websites to sell in the story

Regular monitoring for new coverage and researching breaking news stories to encourage inclusion of the video

Daily reporting and final project evaluation

Campaign Results

21 pieces of coverage secured reaching over 23,000,000 monthly unique visitors

Coverage secured on high traffic sites that included Runners World, Design Milk, PSFK and Fast Company

£15,000 fundraising target exceeded, achieving £23,000 with a further £123,000 on crowdcube

Highlights & coverage

Work with us

Get in touch with Viral Seeding to see how we can amplify your campaign