Jellybean Creative are working with apple brand Kanzi. As part of promotional activity, they released a video featuring a giant switch and flash mob in Battersea Power Station.


Secure coverage of the video on blogs and websites

Increase views of the video

Increase sharing and engagement of the video


Viral Seeding put together a strategy which consisted of undertaking outreach to music, web culture and food/drink related blogs and websites.

Researching and putting together an extensive list of target blogs and websites

Drafting an outreach template which included key campaign information

Individually contacting blogs and websites to sell in the story

Contacting individuals who had previously written about Kanzi apples

Regular monitoring for new coverage

Daily reporting and final project evaluation

Campaign Results

4 pieces of coverage (+ Londonist placement) reaching over 215k monthly unique visitors

2.9m social reach and over 16k Facebook views

Video post on Londonist Facebook received 8k views at

Highlights & coverage

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