Background
In summer 2018 Ecolog released a short animation detailing the impressive numbers related to the work they had undertaken during 2017. The video was to be promoted to b2b audiences within industries relevant to Ecolog.
Objectives
Increase views of the video on YouTube
Increase impressions of the video and post on LinkedIn
Increase clickthroughs to the Ecolog website
Strategy
Viral Seeding put together a strategy which consisted of researching the appropriate target audiences on YouTube, as well as industries, corporations and job seniority on LinkedIn.
Researching and putting together a highly targeted audience on YouTube
Researching and putting together a highly targeted b2b audience on LinkedIn
Monitoring the campaigns to ensure maximum view rate, click rate and viewer retention
Campaign Results
Over 14,000 targeted views delivered on YouTube
Over 12k highly targeted views on LinkedIn
100+ click throughs to the Ecolog website
Reference links
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