Mobile game producer Rovio, famous for the Angry Birds games, produced a video to promote the release of multiplayer mode for their popular racing game Angry Birds GO!


Target websites mapping

25 pieces of coverage reaching 2.5 million monthly visitors

40K+ views contributed to the video as a result of coverage

500 blogs individually contacted


Viral Seeding put together a strategy which consisted of undertaking outreach to gaming and mobile related sites, and sites which had covered Angry Birds in the past.

Researching and putting together an extensive list of target blogs and websites

Drafting an outreach template which included key campaign information

Individually contacting blogs and websites to sell in the story

Contacting journalists and bloggers who had previously written about Hatred

Regular monitoring for new coverage and researching breaking news stories to encourage inclusion of the video

Daily reporting and final project evaluation

Campaign Results

28 pieces of coverage secured reaching over 169M monthly unique visitors

Over 17k organic views contributed to the video

200+ social shares to over 3m followers and fans

Highlights & coverage

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