Background
Mobile game producer Rovio, famous for the Angry Birds games, produced a video to promote the release of multiplayer mode for their popular racing game Angry Birds GO!
Objectives
25 pieces of coverage reaching 2.5 million monthly visitors
40K+ views contributed to the video as a result of coverage
500 blogs individually contacted
Strategy
Viral Seeding put together a strategy which consisted of undertaking outreach to gaming and mobile related sites, and sites which had covered Angry Birds in the past.
Researching and putting together an extensive list of target blogs and websites
Drafting an outreach template which included key campaign information
Individually contacting blogs and websites to sell in the story
Contacting journalists and bloggers who had previously written about Hatred
Regular monitoring for new coverage and researching breaking news stories to encourage inclusion of the video
Daily reporting and final project evaluation
Campaign Results
28 pieces of coverage secured reaching over 169M monthly unique visitors
Over 17k organic views contributed to the video
200+ social shares to over 3m followers and fans
Highlights & coverage
Reference links
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