Background

The National Autistic Society released ‘Can You Make It To The End?’, a short film which highlights the struggles somebody with autism can experience in everyday situations. The film features autistic actor Alex showing how some children with autism can be hit with too much sensory information in public, and that it’s not simply a case of misbehaving.

Objectives


Secure coverage for the video



Increase views of the video



Increase awareness of the Too Much Information campaign


Strategy

Viral Seeding put together a thorough strategy ahead of the campaigns launch to ensure it was picked up fast and wide as possible.


Researching and putting together an extensive list of target blogs and websites



Drafting an outreach template which included key campaign information



Individually contacting blogs and websites to sell in the story



Regular monitoring for new coverage and researching breaking news stories to encourage inclusion of the video



Daily reporting and final project evaluation


Campaign Results


16 pieces of coverage secured reaching over 520,000,000 monthly unique visitors (MUV)



Coverage secured on national news sites including Daily Mail, Independent and Huffington Post



Over 2 million views contributed to the final video


Highlights & coverage

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